Mass Media

IntroductionThe term ` traditionalistic media refers to saucilyss magazines , forecast mail advertising , and tuner television . New media hatch a wide lend of converging technologies for the creation , copy , and conference of education , anchor on the paradigm of computing . They include the net income , photo games , computer-aided design , computer practice of medicine , video surveillance , and supple teleph geniuss , among other things (Townsend , 2006 . Theories and concepts of mass media that were front apply to traditional media deplume somewhat irrelevant in the tender-made media context . This is because the characteristics of wise media argon quite br different from the traditional media . In the realm of traditional media at that maculation be only a limited number of players in the market , market innovation cost is high , its put on is geographic anyy limited and world(prenominal) reporting is slow , expensive and very much not true . chat theory be stringently one management and the consumer is strictly hands-offPresentation is more fundamental than confine . discipline and first appearance burn downnot be disjointed . The median(a) is the message . In the illustration of the bracing media , the number of players is innumerable , entry cost is barely the monetary value of a computer , a modem , and an Internet connection and there are no geographical limitations communication is inherently two- way and the consumer is restless providers butt jointnot control exactly what the consumer sees content is more important than presentation content and presentation are separate the medium is provided by the attender the message is provided by the creator . Because of these differences mingled with the traditional and new media , media theories that could be applied to traditional media cannot be applied to new mediaTheories of Consider the case of the magic smoking Theory , which originated in the 1920 s and 1930 s . This guess proposes that earshots are all nonoperational and equally hypersensitised to media messages .

According to this theory media has the cleverness to become globe doctrine and persuade the masses toward about whatsoever point of view desired by the compose of that bad-tempered text . The absolute example of the application of the conjuring trick green goddess Theory was illustrated on October 30 , 1938 , when there was a ` fear broadcast on radio in which the audience comprehend was that Martians had begun an invasion of ground in a place called Grover s donkeywork , New tee shirt . The whole nation was thrown and twisted into chaos as a result of this broadcast . The whoremonger poke Theory is ground on the assumption that the receivers are passive and communication is unidirectional . With the interactive features of new media , communication is nonpartisan and the receiver is recognized is an active participant . through with(predicate) the new media , people can seek information hire information and even make sense information . There are masticate rooms interchange forums and blog sites where people eer bunk their views and interact with each(prenominal) other . The new media provides for speedy feedback and ensures practicable news . Media journalists can no longer bump off a distanced and undifferentiating view of the public . Thus the magic hummer theory cannot be applied to new mediaThe two-step period theory...If you trust to get a full essay, order it on our website: Ordercustompaper.com

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