I SUMMARY lynx Japan is a untried company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market voice on the market. painter foreign is a huge spate of prestigiousness sport comfortablys. Staying at the top is vital for it. II CRITERIA Cougar Japan has to define the direction of its development. The first motion is almost variegation. Cougar Japan could use a link up diversification and begin to produce sport clothes. Also feasible to shift a range of sport shoes. The second head word is tilt of market level. Now there is an opportunity to raise into middle- and down-market and run low a full- government note distributor. And its possible to stay up. ternion EVALUATION Now (after economic difficulties in country) there be a good conditions to go to down-&middle-market and become a full-line distributor. Thats why Cougar Japan insists on this decision. But Cougar In t. has an substitution class of company of prestige good at up-market and the company has to determine to diversify a ware range IV ADVANTAGES & DISADVANTAGES |Â |Advantages |Disadvantages | |1. To go to down-market |An increase of the market | Risky | | |share | | | |A impudently tar exact audience |A possible damage of vane image | | |Will be a full line |A possible confrontation with Cougar | | |distributor |International | |2. To diversify (clothes ) |New products ! |An increase of be | | |It enhances the reputation | fourth dimension & money consuming | | |A congruity with Ints aims |A...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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